JEA Snowboarding   |   2014 OUGD Thesis Exhibition

Jea, commonly used as an interjection expressing, but not limited to: stoked, awesome, radical, or fanatical.

While snowboarding, people let go of the stresses of everyday life and enjoy an environment of atmospheric brilliance and freedom. They take risks and are fully immersed in a community of people who share the same passion. The design of this brand was inspired by this sense of freedom and adventure. JEA aims to provide an integrated brand experience with the free-spirited snowboarding lifestyle and the environment it serves while focusing on boldness, simplicity, and comfort.